Our commitments

Concerned about your well-being and attentive to the diversity of your expectations, the Tourist Office is committed to demanding certification procedures. These aim to improve the quality of our services, welcome all types of visitors and take concrete action to promote more responsible tourism that respects our region.

CSR labelling Lucie 26000

Preserving an area as unique as La Baule-Presqu’île de Guérande is a shared responsibility. The Tourist Office team is convinced of this: tourism must combine attractiveness and quality of welcome, while respecting the balance of the region. With this in mind, we have voluntarily chosen to embark on a demanding Corporate Social Responsibility (CSR) approach, based onthe international ISO 26000 standard, by seeking the LUCIE 26000 label.

This recognition makes the Tourist Office the first tourist office in France to be awarded this CSR label. This certification reflects a sincere approach, supported collectively by the area’s elected representatives and all the Tourist Office’s staff. It is consistent with the strategy of the La Baule-Presqu’île de Guérande tourism and regional brand, and demonstrates a clear desire totake concrete action to promote more responsible tourism.

By joining the LUCIE 26000 community, which brings together more than 1,300 committed organisations in France and Europe, the Tourist Office is part of a dynamic of progress. To put this approach into practice, the Tourist Office has drawn up a roadmap for 2024-2026, structured around 25 clear and measurable commitments.

Discover our CSR commitments

Quality at the heart of our actions

The La Baule-Presqu’île de Guérande Tourist Office is committed to a policy of continuous improvement, for quality tourism based on listening to customers.
It is classified as “Category I” and has been awarded the “Quality Tourism” label.

The Tourist Office’s quality approach must meet all the criteria set out in the national reference framework, criteria relating to multiple aspects of the Tourist Office’s work, such as its commitments to socio-professionals, visitors, the community, etc.

The quality approach is a method for :

Bettersatisfy tourists by continually improving the services provided to them by the Tourist Office
Optimise the working procedures of the Tourist Office
Generate economic benefits for the whole Destination
Promote the role of the Tourist Office to all local tourism stakeholders

Your opinion is important to us

Tourism for all

All our 9 tourist information offices have been awarded the national “Tourism and Disability” label. Our teams are committed to providing a welcome and tools adapted to the needs, whether specific or temporary, of all visitors.

At the Destination level, the Tourist Office is coordinating the process to support and advise professionals in making their facilities accessible, to develop suitable facilities and to promote the accessible tourist offer on a dedicated space.

Preparing accessible holidays

Our commitments

CSR labelling Lucie 26000

Quality at the heart of our actions

Tourism for all

A shop with a commitment!

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