Our commitments

Concerned about your well-being and attentive to the diversity of your expectations, the Tourist Office is committed to demanding certification procedures. These aim to improve the quality of our services, welcome all types of visitors and take concrete action to promote more responsible tourism that respects our region.

CSR labelling Lucie 26000

Preserving an area as unique as La Baule-Presqu’île de Guérande is a shared responsibility. The Tourist Office team is convinced of this: tourism must combine attractiveness and quality of welcome, while respecting the balance of the region. With this in mind, we have voluntarily chosen to embark on a demanding Corporate Social Responsibility (CSR) approach, based onthe international ISO 26000 standard, by seeking the LUCIE 26000 label.

This recognition makes the Tourist Office the first tourist office in France to be awarded this CSR label. This certification reflects a sincere approach, supported collectively by the area’s elected representatives and all the Tourist Office’s staff. It is consistent with the strategy of the La Baule-Presqu’île de Guérande tourism and regional brand, and demonstrates a clear desire totake concrete action to promote more responsible tourism.

By joining the LUCIE 26000 community, which brings together more than 1,300 committed organisations in France and Europe, the Tourist Office is part of a dynamic of progress. To put this approach into practice, the Tourist Office has drawn up a roadmap for 2024-2026, structured around 25 clear and measurable commitments.

Discover our CSR commitments

Quality at the heart of our actions

The La Baule-Presqu’île de Guérande Tourist Office is committed to a continuous improvement approach in order to provide high-quality tourism, focused on listening to visitors and ensuring their satisfaction.

Since 1 May 2024, the Destination d’Excellence label has replaced the Qualité Tourisme certification, with the aim of recognising and supporting destinations that are committed to a process of excellence. This label, officially recognised at national level, guarantees a high standard of service, responsible destination management and a unique visitor experience. The upgrading of the La Baule-Presqu’île de Guérande Tourist Office to this new label is currently underway and will be communicated during the first half of 2026.

The Tourist Office’s quality approach is based on compliance with all the criteria set out in the national framework, covering every aspect of its activity: its commitments to tourism professionals, visitors, the local authority and, more broadly, the destination as a whole.

Your opinion is important to us

Tourism for all

All our 9 tourist information offices have been awarded the national “Tourism and Disability” label. Our teams are committed to providing a welcome and tools adapted to the needs, whether specific or temporary, of all visitors.

At the Destination level, the Tourist Office is coordinating the process to support and advise professionals in making their facilities accessible, to develop suitable facilities and to promote the accessible tourist offer on a dedicated space.

Preparing accessible holidays

Our commitments

CSR labelling Lucie 26000

Quality at the heart of our actions

Tourism for all

A shop with a commitment!

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