Tourism data for the region | La Baule-Guérande

Tourist information : understanding, analysing, anticipating

The La Baule-Presqu’île de Guérande Tourist Office provides reliable, regularly-updated data to help local players make informed decisions about taking over, creating or developing their businesses, and to enhance their knowledge of our region. This data enables us to measure the reputation of our destination, to assess how it is perceived by potential visitors and to observe the major trends that punctuate each season.

Whether it’s a question of identifying our strengths, monitoring trends in visitor numbers or gaining a better understanding of travellers’ expectations, this information provides aclear and accessible picture of the dynamics of tourism. It is an invaluable tool for supporting the development of local players and preparing the future of the destination with a shared and objective vision.

Angle View of the Arrow Sign on Statistical Sheets — ©Tourist information for La Baule-Presqu'île de Guérande|Freepik

Balance sheet seasonal

To give you a better understanding of trends in visitor numbers and the year’s tourist attractions, we have prepared our season reports. These documents summarise the main indicators: visitor trends, visitor profiles, highlights, levels of activity and lessons to be learned.
They are an essential resource for analysing the area’s performance and supporting decision-making, whether you are a tourism professional, an elected official or a local partner.

Summer 2025 report

©Brand study La Baule-Presqu'île de Guérande|OTI La Baule-Presqu'ile de Guérande

Brand study Brand awareness, image and appeal

What do the French know about our region? How is it perceived? What is our capacity to attract visitors? To answer these questions, a Brand Study* was carried out in 2023, focusing on 3 areas: awareness, image and attractiveness of La Baule-Presqu’île de Guérande.

The main findings are as follows
– A very high level of awareness, with 87% of respondents familiar with La Baule-Presqu’île de Guérande
– An excellent image, with 98% having a good image of La Baule-Presqu’île de Guérande
– A real tourist attraction, with 71% planning to come and stay in La Baule-Presqu’île de Guérande.

*Brand study carried out in 2023 by the La Baule-Presqu’île de Guérande Intercommunal Tourist Office in collaboration with Tourisme Bretagne. Processing and analysis carried out by the La Baule-Presqu’île de Guérande Intercommunal Tourist Office. Online survey carried out on the Dynata Access Panel between 19/05/23 and 19/06/23, involving 4,486 French people (representative of the French population) who have been on holiday or spent a leisure weekend at least once in the last 3 years.

Browse the study

The Pro Relations team At your service

Our team, at the heart of the destination, has in-depth knowledge of the local tourism ecosystem and the professionals who make it up. They can guide you towards the tools, services and contacts that are most relevant to your business. The “Rendez-vous 360” meetings are a privileged opportunity to discuss with our team the levers best suited to your context.

Contact:
Marina Chaigneau & Caroline Coulon
Trade Relations Department – 02 40 24 00 02

Contact the Trade Relations Department